Trust not viral views shapes your brand story when customers do the talking for you.

Business stories without...

  • confusion, overwhelm & stress
  • reinventing the wheel every time
  • feeling like you are wasting your time

Case Studies

Demonstrate

  • brand purpose
  • capability
  • storytelling


Amplify

  • trust
  • authenticity
  • transparency
  • empathy
  • connection

Sell

  • results
  • confidence
  • best impression
  • on repeat

Let trust, not viral views shape your brand story when customers do the talking for you.

Business stories without...

  • confusion, overwhelm & stress
  • reinventing the wheel every time
  • feeling like you are wasting your time

Case Studies

Demonstrate

  • brand purpose
  • capability
  • storytelling


Amplify

  • trust
  • authenticity
  • transparency
  • empathy
  • connection

Sell

  • results
  • confidence
  • best impression
  • on repeat

Award-winning case studies!

SHARON ANDERSON

I went from history graduate to award-winning writer within three years with case studies for the design industry.


Today copywriting is more conversational, more customer-focused, more about them than you - and storytelling really matters.


But the project framework to produce quality case studies remains the same.

Here's what's involved

  • Brand Interview
  • Customer Interview
  • Copywriting/Photography/Design
  • Edits/Sign Off/Deliver
  • Re-imagine & Extend

Want more insight into what it is like to work with me?


Watch the video below.

Winner Grand Prix Prize, The DBA Design Effectiveness Awards, Boots Men's Shaver Range.

"Sharon's expertly argued case study was a major factor in our winning the Grand Prize!"

KAREN STANDLAND, PRODUCT MANAGER, BOOTS PLC.

SHARON ANDERSON

Award-winning case studies!

I went from history graduate to award-winning writer within three years with case studies for the design industry.


Today copywriting is more conversational, more customer-focused, more about them than you - and storytelling really matters.


But the project framework to produce quality case studies remains the same.

Here's what's involved

  • Brand Interview
  • Customer Interview
  • Copywriting/Photography/Design
  • Edits/Sign Off/Deliver
  • Re-imagine & Extend


Want more insight into what it is like to work with me? Listen to the video below.

"Sharon's expertly argued case study was a major factor in our winning the Grand Prix Prize."

Winner Grand Prix Prize, The DBA Design Effectiveness Awards, Boots Men's Shaver Range.

Karen Standland, Product manager, boots plc.

compact trust booster format

1

fast trust builder

COMPACT edit

The classic Challenge, Solution, Results narrative structure is the backbone of these easy to consume hard to ignore tales of success, told from the customer’s point of view. Rapidly boosts trust and credibility for smarter online conversations and faster response times.

COPY ONLY

Approx. 600 words + interview + project management

Case Study Packages

compact TRust booster format

1

FAST TRUST BUILDER

compact edit

The classic Challenge, Solution, Results narrative structure is the backbone of these easy to consume hard to ignore tales of success, told from the customer’s point of view. Rapidly boosts trust and credibility for smarter online conversations and faster response timest.

COPY ONLY

Approx. 600 words +interview+ project management.

COMPELLING WORD+PICTURE FORMAT

2

SHOW NOT TELL

Visual storyteller

An attention-grabbing word + picture format. A chance to show more of who you are and what you do without lots of extra words and to profile 'real ' people to amplify an authentic customer voice..

COPY + PHOTOGRAPHY

Approx. 600 words + interview + project management + photoshoot+ 2 edits.

Design optional extra..

Flexible mixed content format

3

re-purpose & Expand

content mix

A mix and match format to line up with your strategic needs. Mine the reservoir of content-rich case study material and get creative - magazine-style interviews, webinars, audio stories, and more.

MAGAZINE STYLE INTERVIEW

MICRO AUDIO STORIES

WEBINARS

word & Picture format

2

SHOW NOT TELL

VISUAL STORYTELLER

An attention-grabbing word + picture format. A chance to show more of who you are and what you do without lots of extra words and to profile 'real' people to amplify an authentic customer voice.

COPY + PHOTOGRAPHY

Approx. 600 words +interview + project management + 1 or 2 photoshoot + edits. Design optional extra.

FLEXIBLE MIXED CONTENT FORMAT

3

RE-PURPOSE & EXPAND

CONTENT MIX

A mix and match format to line up with your strategic needs. Mine the reservoir of content-rich case study material and get creative - magazine-style interviews, webinars, audio stories, and more.

MAGAZINE-STYLE INTERVIEW

AUDIO STORIES

WEBINARS


Listen as Carolyn shares her case study experience.


Listen as Carolyn shares her case study experience.

don't forget the

amazing benefits

Essential CASE STUDY CONTENT CHECKLIST WITH BONUS tips

Grab Your Free Case study Checklist!

Essential CASE STUDY CONTENT CHECKLIST WITH BONUS tips

Grab Your Free Case study Checklist!

“Inside the Essential Case Study Content Checklist, you will find the core elements to include in a story-focused case study. Download your free copy here and reach out if you have questions. ”

sharon@microstorycoach.com

“Inside the Essential Case Study Content Checklist, you will find the core elements to include in a story-focused case study. Download your free copy here and reach out if you have questions. ”

SHARON@microstorycoach.com