Ready to discover the simple secret to rapidly building trust online?
turn Customer success stories into Best Sellers
with Case Studies that Sell
Grab my Essential Case Study Content Checklist
to tell customer stories the right way, make emotional connections, and sell well.
Ready to discover the simple secret to rapidly building trust online?
Turn Customer Success Stories Into Best Sellers
With Case Studies That Sell
Grab the Essential Case Study Content Checklist - tell customer stories the right way, make emotional connections, & sell well.
build trust, sell fast with compelling social proof
build trust, sell fast with compelling social proof
Now introducing...
Micro-story Coach: Case Study edition
Writing customer success stories for online businesses
Energizing business online one story at a time
Case Study Packages
compact trust booster format
1
fast trust builder
COMPACT edit
The classic Challenge, Solution, Results narrative structure is the backbone of these easy to consume hard to ignore tales of success, told from the customer’s point of view. Rapidly boosts trust and credibility for smarter online conversations and faster response times.
COPY ONLY
Approx. 600 words + interview + project management
word & Picture format
2
SHOW NOT TELL
VISUAL STORYTELLER
An attention-grabbing word + picture format. A chance to show more of who you are and what you do without lots of extra words and to profile 'real' people who amplify an authentic customer voice.
COPY + PHOTOGRAPHY
Approx. 600 words +interview + project management + 1 or 2 photoshoot + edits. Design optional extra.
FLEXIBLE MIXED CONTENT FORMAT
3
RE-PURPOSE & EXPAND
CONTENT MIX
A mix and match format to line up with your strategic needs. Mine the reservoir of content-rich case study material and get creative - magazine-style interviews, webinars, audio stories, and more.
MAGAZINE-STYLE INTERVIEW
AUDIO STORIES
WEBINARS
Now introducing...
Micro-story Coach: Case Study edition
Writing customer success stories
for online businesses
Energizing business online one story at a time
Case Study Packages
compact trust booster format:
1
fast trust builder
COMPACT edit
The classic Challenge, Solution, Results narrative structure is the backbone of these easy to consume hard to ignore tales of success, told from the customer’s point of view.
Rapidly boosts trust and credibility for smarter online conversations and faster response times.
COPY ONLY
Approx. 600 words +interview+ project management
compelling word & picture format
2
show not tell
visual Storyteller
An attention-grabbing word + picture format. A chance to show more of who you are and what you do without lots of extra words and to profile 'real ' people who amplify an authentic customer voice.
COPY + PHOTOGRAPHY
Approx. 600 + 1 interview + project management + 1 or 2 photoshoot+ edits. Design optional extra.
flexible mixed content format
3
re-purpose & Expand
CONTENT MIX
A mix and match format to line up with your strategic needs. Mine the reservoir of content-rich case study material and get creative - magazine-style interviews, webinars, audio stories, and more.
MAGAZINE STYLE INTERVIEW
AUDIO STORIES
WEBINARS
SHARON ANDERSON
Hi, I'm Sharon a copywriter specializing
story-driven case study content for online
business owners.
Why Case Studies?
Here's why - right now case studies are piping hot property in any industry or niche you care to mention for good reason.
Year on year the Content Marketing Institute highlights case studies as one of the most effective TYPES of content for converting leads into sales.
That’s because when someone, other than your good self, sings your PRAISES, it acts like a magnet.
People want to know who they can trust and who can blame them with TRUST at such an all-time low.
Et voila - success stories become bestsellers because they ooze the trust factor; they're uber persuasive + prospects say YES faster.
Oh and then I remembered this...
“Sharon's case study is beautifully written. It's emotive...It makes me want to sign up!”
TAMSIN HENDERSON.
founder @copykooks runs an online copywriting school with 45,000+students
in 71 countries.
SHARON ANDERSON
Hi, I'm Sharon a copywriter specialising in story-driven case study content for online business owners.
Why Case Studies?
Here's why - right now case studies are piping HOT property in any industry or niche you care to mention for good reason.
Year on year the CMI highlights case studies as one of the most effective TYPES of content for converting leads into sales.
That’s because when someone else, other than your good self, sings your PRAISES, it acts like a magnet.
People want to know who they can trust and who can blame them with TRUST at such an all-time low.
Et voila! - success stories become bestsellers because they ooze the trust factor; they're uber persuasive + prospects say YES faster.
Oh, and then I remembered this...
“Sharon's case study is beautifully written. It's emotive...It makes me want to sign up!”
TAMSIN HENDERSON.
founder @copykooks runs an online copywriting school with 45,000+students
in 71 countries.
Imagine having more time and energy for your core business when someone else writes and produces case study assets for you.
Capture customer success on REPEAT with a 'done once, use forever' formula.
- Without having to find the time.
- Without having to write a word.
- Without having to manage the process.
Case Studies
These TRUST BOOSTERS reassure prospects and make the best first impression every time.
Get new customers to say YES FASTER and streamline how you sell.
TELL THE RIGHT STORY the right way and rapidly deliver peace of mind to topple objections.
Imagine having more time and energy for your core business when someone else writes and produces case study assets for you.
Capture customer success on REPEAT with a 'done once, use forever' formula.
- Without having to find the time.
- Without having to write a word.
- Without having to manage the process.
Case Studies
These TRUST BOOSTERS reassure prospects and make the best first impression every time.
Get new customers to say YES FASTER and streamline how you sell.
Tell the right story in the right way and rapidly deliver peace of mind to topple objections.
Case Study Examples
compact edit example
customer stories
Trust packaged in a compact nutshell over two pages. Tells the customer story with maximum impact but minimum reader effort in 600+words (+interview+ project management).
1
visual storyteller example
Garden transformation
Visual Storyteller is the Compact Edit, PLUS photography (approx 10+images) spread over multiple pages. A colorful word+picture story that is easy for readers to browse, quickly learn more about what you do and grow in confidence.
2
mix content/repurposed example
AUDIo shorts
Immersive with an immediate impact these stand-alone shorts -using audio extracts from the customer interview- connect us to the story and quickly add realism and authenticity leaving listeners wanting to know more.
3
Case Study Examples
compact edit example
customer story
Trust packaged in a compact nutshell over two pages. Tells the customer story with maximum impact but minimum reader effort in 600+words (+interview+ project management).
1
visual storyteller example
Garden transformation
Visual Storyteller is the Compact Edit, PLUS photography (approx 10+images) spread over multiple pages. A colorful word + picture story that is easy for readers to browse, quickly learn more about what you do and grow in confidence.
2
mix content/repurposed example
AUDIo shorts
Immersive with an immediate impact these stand-alone shorts - using audio extracts from the customer interview - connect us to the story and quickly add realism and authenticity leaving listeners wanting to know more.
build trust, sell fast with compelling social proof
build trust, sell fast with compelling social proof
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